2017 AFEW teamed up with Diadora for the “Highly Addictive” Project and created a huge buzz. After two years the continuation is here.
After Dr.Wefa won the fight against the worldwide sneakeraddiction, he decided to retire and start a settled life. But peace didn’t last long. The sneakeraddiction broke out again. The rapid appearing symptoms and the wild mutating community forces Dr. Wefa back to work – a new formula needs to be developed, again! Dr. Wefa researched for about two years far away from any sneakerhead. He did this to keep his results in secret, but also to protect himself from the sneakeraddiction.
After numerous sleepless nights and failed tests, he finally achieved the long-awaited breakthrough. The key to the “Master Formula” is the community! The approach to research the “Master Formula” on his own seemed to be a good idea, but you can’t make the antidote without the poison. That’s why Dr. Wefa reached out to the worldwide operating #afewaddicted community for their help. Together they figured out the needed ingredients for the “Master Formula”. These ingredients are: Passion, Love, Diversity and Friendship. The “Master Formula” is the most powerful product for the sneaker community. Releasing September 14 at AFEW.