Air Jordan IV "Cool Grey"

by Henrik Buzzi

The “Cool Grey” colorway was initially released in 2001 on the Air Jordan XI and set a tone of new iterations of the model, respectively. In 2004, the “Cool Grey” color palette was introduced to the Air Jordan IV, adding a unique spin on the original silhouette.

15 years later and for the first time, Jordan Brand have brought back the eluded color in time for its 30th anniversary. Dressed in a monochrome upper made up of nubuck, ‘Dark Charcoal’ hits were featured on the wing tips, lining and tongue tab. “Knowing that materials and textures can create dimension (on the same color), I thought it would be cool to do a shades-of-grey shoe”, says the Footwear Product Director at the time, Gentry Humphrey, revealing the inspiration behind the colorway’s creation.

The white midsole added contrast along with yellow detailing on the tongue label, behind the tongue, outsole and airbag. A chrome Jumpman on the heel finished off the subtle silhouette. Releasing August 1 at selected retailers such as Footpatrol.