Puma Tsugi Shinsei

by Henrik Buzzi

Kith has partnered with Puma to introduce the global sports brand's latest performance-inspired lifestyle silhouette - the Tsugi Shinsei. The Tsugi takes sensibilities and functionalities from classic Japanese design and ushers them into a contemporary space. "Tsugi", which translates to "Next" in Japanese, blends technology with tradition, utilizing Puma's innovative Ignite Foam midsole cushioning. This design features a lightweight knit sock upper with a futuristic shield vamp that sits atop a rippled midsole.

Three colors of the Tsugi will be released - a black pair, a triple white pair, and a very limited Kithstrike edition. The Tsugi Kithstrike is limited to 150 pairs worldwide and utilizes a color scheme inspired by vintage aviator jackets, featuring an olive upper with a vibrant orange midsole unit. This colorway will also be accompanied by custom packaging. To launch this special model, we have collaborated with Puma to create a limited run of 50 Kith Treats cereal boxes. Starting tomorrow (Wednesday April 12th), Kith Treats Brooklyn will release these 50 Treats boxes with an all-new Japanese-inspired cereal special. Inside each box is a ticket that guarantees customers the opportunity to purchase this rare colorway on April 14th at KITH.