Concepts x New Balance 574 “Boston”.

by Henrik Buzzi

New Balance joins Concepts for the release of a custom New Balance 574. Exclusive to Concepts Cambridge location, the 574 features a predominately blue upper in rich suede. Premium materials, including Horween leather paneling, add to the excellent construction expected from the made in USA New Balance collection. A laser etching of the Boston skyline on the back tab area completes the sneakers homage to the Boston area. The shoes will be available for purchase on Saturday, April 18th in-store at Concepts Cambridge at 10am, followed by a limited online release later in the afternoon.