Concepts x New Balance 998 “Grand Tourer” a closer look.

by Henrik Buzzi

Concepts joins New Balance for their final project of 2015, the "Grand Tourer." Built for speed as well as for distance travel, the Grand Tourers resemble more than just luxury automobiles. The shoes celebrate Concepts collective journey with New Balance since inception in 1996, crossing the finish line into their 20th year anniversary. In the spirit of making a great journey, the shoes will be sold coast to coast, with activation in New York City as well as Costa Mesa. 

In addition to the 998, Concepts has partnered with Period Correct on a limited edition run of clothing and special in-store release at their atelier, complete with an immersive installation. The Concepts NYC Store will be working along-side neighboring Classic Car Club on a special customer experience including a race car simulator and interactive walk through with rare vehicles. The limited edition collaboration, will go live on the Concepts website at 12:00pm EST on December 26.