Adidas Originals NMD

by Henrik Buzzi

Driven by a desire to experience. Inspired by the past but always looking to the future. When constantly on the move, objects bring meaning to a high-paced life. The Adidas Originals NMD joins this selection. Named and designed for a nomadic lifestyle, the NMD fuses iconic Adidas Originals DNA with breakthrough technology from today. Micro-engineered BOOST and Primeknit technology added with a bold visual approach that pays homage to key innovations in Adidas history give us a new silhouette driven by Adidas’ pioneering archive that defines the shape and style of today.

Referencing progressive adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, the NMD gives archival elements a modern context – taking the iconography surrounding adidas’ most celebrated products and merging them with 2016 engineering. A technical runner that is also a lifestyle sneaker, the NMD is born from an audacious combination of shapes, angles, and materials on an iconic color-blocked foundation. The NMD’s midsole is elevated with Adidas BOOST technology, in which blown EVA pellets are compressed to create a durable, shock-resistant, responsive sole. Its upper, meanwhile, utilizes the integrity of Adidas Primeknit, boasting new levels of flexibility, stability, and strength. Adidas Originals VP of Global Design should have the last word on these very special additions to the Adidas stable: “Adidas is a pioneering brand—that is the principle we were built on. Our archive features the best technology of its time and continues to empower us. It’s not a museum. It’s a tool. It’s a reference.” NMD – the past empowers the future. Releasing December 12 at selected retailers such as hanon