Todd Snyder x New Balance 997 "LOVE"

by Henrik Buzzi


To continue the celebration of Pride Month and honor the 50th anniversary of the Stonewall Uprising, Todd Snyder collaborated with The Lesbian & Gay Big Apple Corps to launch the LOVE 997. The Big Apple Corp band has participated in the NYC Pride March for over four decades. Marching to the sound of love and joy, the Big Apple Corps embodies the values that the Pride March is all about, making them the ideal partners to launch the LOVE 997.

The LOVE 997 is the newest iteration of the beloved, classic silhouette. The shoe has a summer color palette featuring what we call white peach, cedar quartz, and copper rose. The design marries the plush softness of suede coupled with a breathable perforated leather to guarantee lightness and breathability for warmer days and dynamic activity. The muted but bold colors also feature New Balance and Made In USA in rainbow embroidery as a nod to the loving culture for which it stands. A reflective strip and cushioning Encap technology bring a dose of practical innovation to this sleek aesthetic. Available now at Todd Snyder.