Mr. Link, the protagonist of LAIKA's new film, "Missing Link," is the inspiration behind the latest collaboration between Nike and the animation studio. In the story, Mr. Link, a lovable creature, supports Sir Lionel Frost, the world's greatest monster chaser, on a globetrotting adventure to find a remnant of Mr. Link’s primitive ancestry. The Missing Link x Nike Air Max Susan, designed by Nike VP of Advanced Concepts, Tinker Hatfield, and former animator Michael Berger, translates the materials and textures of Mr. Link's plaid suit, created by LAIKA costume designer Deborah Cook, to a Nike Air Max 1.
Production of the Missing Link x Nike Air Max Susan and its unique elements benefit from a blend of LAIKA's specialty in 3D printing (the company was awarded a Scientific and Engineering Oscar® plaque for its innovation in 3D printing in 2016) and Nike's rapid prototyping. The team also used LAIKA's Stratasys PolyJet-based 3D printing solutions to create an exclusive pair of the Missing Link x Nike Air Max Susan for Mr. Link. The Missing Link x Nike Air Max Susan releases April 9 at selected retailers worldwide.