For the Suede’s 50th anniversary, PUMA teams up with Panini, worldwide leader in sports collectibles, to celebrate the passion for sport and the spirit of collecting. This collaboration represents the intersection of sport and street culture, bringing together sticker and sneaker collectors alike, to play a game of “Got, Got, Need, Got.”
Founded in Italy in 1961, Panini is renowned for its collectible stickers and albums. Much like sneaker collectors are hungry for the rarest drops to cop, Panini sticker collectors consider their hobby a serious sport. From international sports tournaments commemorative stickers to iconic cartoon character versions, Panini stickers have been keeping their fans stuck to the game for more than 50 years. The PUMA Suede 50 x Panini will release July 7 at selected retailers such as hanon.