The time has come for Abel Tesfaye a.k.a. The Weeknd, Puma’s creative collaborator and global Brand ambassador, to finally release the much-anticipated debut collection with the Global Sports Brand. Teasing some of the key styles during his current Legend of the Fall World Concert Tour that kept his fans, sneakerheads and the fashion set intrigued, The Weeknd is ready to show the world the new styles that reflect his personal style merged with Puma’s sport-inspired silhouettes. The collection releases in 3 drops, each differentiated by a unique aesthetic. The first drop is the first-ever Puma x XO footwear – the Puma Parallel. Inspired by military and utilitarian gear, the all-new silhouette is a mid-cut sneaker boot that’s fully decked out in luxurious Italian nubuck leather upper. The smooth rubber midsole features IGNITE cushioning technology. The boot boasts of a contemporary blocked heel design with an extended Formstripe and co-branded label. Releasing August 24 at selected retailers such as hanon.