OFF-WHITE x Nike “The Ten”

by Henrik Buzzi

In one of the biggest sneaker announcements this year, OFF-WHITE‘s Creative Director Virgil Abloh has unveiled a brand new design project with Nike dubbed, ‘The Ten’. Only in the works since 2016, the ten-shoe collaboration has come from ideation to completion in just ten months making it one of the quickest collaborations in Nike’s history. An exploration of ten of Nike’s most iconic silhouettes, Abloh has applied his cross-disciplinary approach to design to deconstruct and reconstruct these sneaker classics. Having been emailing designs to Nike HQ with his friends since he was a young man living in Rockford, Illinois, this quintessentially Virgil collaboration is the realisation of a life-long vision. Set to release in November at selected retailers such as END.