Asics Gel-Lyte III "Patta Exclusive"

by Henrik Buzzi

Asics and Patta celebrate their long relationship with a Patta-exclusive SMU. This SMU (Special Make Up), is a partnership between the two brands to create an exclusive colorway which will only be available at Patta. The selected silhouette is one of Patta's favourite models from the Asics catalog: The classic Asics Gel-Lyte III, which also happens to be the model of choice that jumpstarted Patta's relationship with Asics in 2007. Patta and Asics have chosen for an SMU to bring back the feel of the old sneaker scene, bringing back the times where sneaker releases were about a certain model and colorway, and not about who's the collaborating partner or the exclusivity of the product.

The Asics Gel-Lyte III “Patta Exclusive” combines birch and burgundy as base colors for the upper materials, which consists of nubuck and premium suede. Detailed features include a perforated toe box, 3M reflective heel logo and underlay beneath the Asics striping. Every pair comes with a rubber “Patta Exclusive” keychain hangtag. The ASICS GEL-Lyte “Patta Exclusive” at Patta on June 9.