Sneakersnstuff x adidas NMD-R1 PK "Datamosh Pack"

by Henrik Buzzi

Sneakersnstuff are proud to present their latest project with adidas Originals – the Datamosh Pack. The pack consists of two loud colorways of the NMD_R1 Primeknit. The upper is inspired by datamoshing, a process of manipulating the data of media files in order to achieve visual or auditory effects when the files is decoded. Sneakersnstuff have linked up with UK grime legend D Double E and rising star Elf Kid to activate the campaign. The video was shot in London by Tim & Barry with an exclusive soundtrack provided by Dullah Beatz. On the 9th of May Sneakersnstuff and Just Jam will host an online release party that will feature live performances by D Double E, Elf Kid and friends. Be sure to tune in at 7PM GMT on Sneakersnstuff’s Facebook page. Everyone is invited. The adidas Originals Datamosh Pack is exclusive to Sneakersnstuff and drops May 12th at all Sneakersnstuff locations and online.