Honouring the idea of encapsulated innovation, Miniwiz CEO and architect Arthur Huang has created a lightweight package made entirely of post-consumer materials, complementing the Air Max and helping to redefine the possibilities of modern innovation. For Arthur Huang, the visionary CEO of Miniwiz, Nike Air demonstrates a perfect balance of performance and sustainability. “It cushions while at the same time reducing material usage.”
The equilibrium between responsible manufacture and function forms the backbone of Huang’s NikeLab Air Max Day collaboration. Huang, who is both an architect and structural engineer, has created a lightweight package made entirely of post-consumer materials (milk and orange juice containers, morning coffee lids). Specifically, the box is produced from a single process Polypropylene with no added chemicals. The modular design allows it to be used as a stackable, interlocking component of a product display or storage system. The package can also be used as a backpack and, should ideas about other forms of reuse sputter, it can be recycled. Furthermore, the shoe it was built to support, the NikeLab Air Max 1 Royal, a silhouette with its own application of sustainable production: Nike Flyknit.