HAVEN x adidas Consortium UltraBOOST

by Henrik Buzzi

Canada is widely known for its cold winters and expansive wilderness, urban life is different and weather in the cities can be temperamental. Sitting close to the country’s Pacific coast, dark rainclouds loom over Vancouver for much of the year. For months on end, contending with the rain is part and parcel of daily life in the city.

Out of the dark clouds emerges an elegant footwear model, practical in function and technical in appearance. Heavy weather and ominous skies combined with a decade’s worth of experience working with technical products provided the inspiration for this triple black UltraBOOST. The reflective strands running through the lacing coupled with the reflective perforated paneling on the Primeknit upper provide a perfect utilitarian accent to adidas’ finest runner. Brand detailing is kept to a minimum resulting in optimal urban camouflage and discreet performance capabilities in any urban environment. In absence of the hallmark UltraBOOST cage, this collaborative effort uses subtle rubberized appliques for understated dual branding. Providing the highest quality products and service has always been part of their DNA. The HAVEN UltraBOOST represents their efforts to embody the pinnacle of what can be achieved. Releasing April 1 at HAVEN.