Air has been an integral part of Nike ever since it was first introduced in 1979’s Air Tailwind. For the first eight years it was hidden, felt rather than seen. Then, in 1987, it became visible with Air Max. The revolution had begun. It quickly spread, from running to basketball to training and tennis, at the same time becoming a coveted lifestyle product across the globe. After 30 years, Air Max continues to evolve.
On March 26, 2017, we observe Air Max Day by marking the 30th anniversary of the Air Max 1, the shoe that pushed Air Innovation to new heights. To celebrate, a mix of retros, remixes and innovations will release through the month of March. This fresh line-up of Air, including the long-awaited Nike Air VaporMax, proves the potential of Air has never been stronger at Nike.