adidas Originals Pure BOOST

by Henrik Buzzi


Continuing to keep the flame burning for their Boost franchise, adidas Originals provide us with yet another new take on the technology, introducing the newest iteration of Pureboost. It’s predecessor followed a much more stripped back, streamlined aesthetic when it was first introduced in 2014. The first shoe to feature a full length Boost midsole, the minimal components meant you were virtually standing on the compressed balls and really getting a feel of the technology at work.

Fast forward three years and several different variants of the cushioning formula and mould later and we arrive at this newest interpretation. Combining Boost with the just as innovative Primeknit construction of the upper has been a reoccurring theme over the past three years within the Ultraboost and Yeezy product lines. As shown on this latest range, the manufacturing process of Primeknit allows for alterations to be applied that can affect colour application, and adapt the fit where flexibility is needed. Lace eyelets are embedded within the weave, and additional construction for the lightweight upper comes in the form of two rubberised ankle pads at the rear. This time around to improve stability for the wearers instep, a portion of the outsole actually elevates upwards to provide a scaffold of sorts to protect the foot from rolling inwards when impacting the ground. A final new feature is the use of a wraparound tongue for easy entry and comfort, similar to the fit concept used on the various incarnations of EQT Support and Running. Dropping February 16 at selected retailers such as Size?