The history of the Nike SB Dunk reads something like a sneaker-world fairytale. What started with a risk — bringing an ’80s basketball shoe back in the 2000s — ended up igniting the world of skateboarding and changed sneaker culture forever. Since 2002, the shoe has resisted definition while attracting devotion around the world. Skateboarders still skate any Dunk to death. Loyal fans keep collecting the latest drops.
Standing out among the various partners, MEDICOM TOY, the famed Japanese collectible maker, has been both a constant associate and progressive innovator. Nike and MEDICOM TOY have worked together since 2002, first creating a limited-edition set of Nike-styled BE@RBRICKS. The initial Nike x MEDICOM TOY shoe, a white Nike SB Dunk with college blue and orange accents, released in 2004, and the Nike SB Dunk MEDICOM TOY Black Denim followed in January of 2005. With its medium grey/black denim upper, the shoe played perfectly for skate and street, and was immediately recognized as a certified grail. Other shoes that followed toyed with an ever-inventive palate of materials — including reflective 3M, Gore-Tex and even faux fur — the MEDICOM TOY Black Denim remained the benchmark. Now, Nike SB and MEDICOM TOY bring a historic twist to the all-new, innovative Nike SB Zoom Dunk Low Elite, which will be available November 24 at selected retailers.