Concepts x New Balance 999 "Hyannis"

by Henrik Buzzi


Boston-based New Balance Athletics, Inc. and Concepts join forces for the debut of the re-mastered MADE US 999 “Hyannis”. The latest lifestyle collaboration pays homage to the two brands New England home, drawing inspiration from the village of Hyannis’ sailing heritage and one of the most sought-after projects from the two brands.

 The Concepts x New Balance MADE US 999 “Hyannis” will be released at ComplexCon in Long Beach, CA and available on-site for a price of $200.00. A limited number of the red colorway will be available for purchase on November 4, and the blue colorway will be available for purchase on November.

 Inspired by the Concepts x New Balance 999 that debuted in 2011, the Concepts x New Balance MADE US 999 “Hyannis” has been re-mastered and is now MiUSA. The style will be available in two colorways, the original blue, as well as red, an alternate sample colorway from 2011 that was never produced. The nautical-inspired style is done in a pigskin suede and the foxing in a premium embossed nubuck for a beautiful, well-crafted MiUSA shoe. Nautical flags are visible on the sockliner and tongue tag, with a larger Concepts flag sewn to the footbed. The Concepts x New Balance MADE US 999 was crafted in Skowhegan, Maine, one of New Balance’s five New England manufacturing facilities. The sole unit includes an Abzorb crash pad, offering the comfort and quality craftsmanship expected from New Balance. Check out the Concepts x New Balance booth #K3 at ComplexCon