HUMMEL HIVE presents the “Fashion pack”

by Henrik Buzzi


HUMMEL HIVE present reinterpretations of both the classic Diamant and Marathona. The AW17 ‘Fashion Pack’ embraces true Scandinavian minimalism to produce redesigns of two of the most iconic sneakers in the brand’s history.

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First, in the duo, the DIAMANT FASH uses premium nubuck leather alongside subtle naturally tanned leather details to create an effortless silhouette that embraces the shape and style of the 1970’s. Tonal chevrons then pair with an ultra-soft pigskin lining and sock liner for a distinctive aesthetic that offers both durability and unprecedented comfort. The sneaker is finished off with a vulcanized outsole and an additional pair of naturally tanned leather laces for further versatility.

Also featured within the ‘Fashion Pack’, HUMMEL HIVE gives a solid nod to hummel’s 1980’s heritage as they present the MARATHONA NUBUCK. The highly revered silhouette, famed for its style and durability embraces the shoes moulded side panels, EVA midsole and iconic ventilation eyelets to create one of the brand’s most striking designs to date. Like its DIAMANT counterpart, the sneaker is crafted using ultra-soft pigskin lining, naturally tanned leather and premium nubuck, all packaged up with a contemporary twist for AW17. The Fashion pack is now available at selected retailers worldwide.