UBIQ x Diadora N9000 "Whiz Wit"

by Henrik Buzzi

UBIQ once again teams up with Diadora on the N9000 silhouette. This time they are honoring the "Philly cheesesteak". They used Diadora's most premium materials to construct a shoe reminiscent of the regional favorite. The upper is a contrast of materials, premium leather and suede, evoking the hoagie rolls used as the base of a cheesesteak. Just like the steak itself, eather sides of the shoe features a "Wit" or "Wit-out" branding adding a personal touch from your friends in the city of brotherly love. They also brought the infamous "Whiz" trough the Diadora mark on the side with a premium American-Cheese-Yellow leather, as well as playing of the Diadora logo on the tonge for a subtle cheese hit. The insole features a traditional cheesesteak paper wrap design, with the moniker "The World Over EST.2002 Family owned and operated since 2002". The Whiz Wit launches January 28 at UBIQ.