Mita x adidas Consortium SEULATER

by Henrik Buzzi


This month the Consortium Tour returns to Japan, this time it is the turn of Toyko-based footwear retailer mita sneakers to rework the SEEULATER – an outdoor classic recently inducted to the Originals range. First released in the mid-1990s as a hiking shoe, the SEEULATER achieved a cult-status in Japan. During the era, Ame-yoko Street was the place in Tokyo to pick up climbing and skiing clothing and imported outerwear. Lined with dozens of retailers, their windows filled with the boldly-colored jackets of the period, the street serves as the inspiration behind the SEEULATER’s dark blue and red upper. Another reference for this model comes from small dashes of nature found in Japan’s major metropolis. The stone-colored elements pay homage to the city’s rock gardens, while the midsole – speckled with glow-in-the-dark-paint – nods to the luminous moss known to grow on the rocks.

The rugged, grippy outer sole, the lacing system and the elasticated ankle all point outdoors; an activity shoe undoubtedly designed to perform in the wild. mita sneakers takes the silhouette, and alongside adidas Consortium, creates a shoe unmistakably inspired by both the natural and more modern aspects of the city of Tokyo. Urban winters can be harsh; it has become a stylistic standard to opt for more functional clothing and footwear. This SEEULATER therefore features a cork insole, designed to absorb and release moisture, keeping the wearer dry in any situation. Dropping October 8 at selected retailers such as hanon.