24 Kilates and Brooks Heritage release “La Bestia”, a fiery version of the fabled Beast silhouette inspired by the feeling of fear and the imagery from horror stories that causes it. “La Bestia”, the Spanish word for “Beast” plays not only on the name of the resurrected 90s running shoe, but also on other terms for monsters, demons and horror antagonists. From the ground up, the shoe captures the horror genre and underworld mythology beginning with red-hot flames on the outsole representing the storied fiery pits below us which we walk above. Crimson and black suede and indulgent, silky red mesh cover the upper of the shoe along with 3M detailing to reinforce the dark, edgy theme of the shoe with colors often connected to scary stories and movies and the fear of the unknown. A representation of a beast adorns the shoe, stitched onto the tongue above the 24 Kilates logo.
The 24 Kilates x Brooks Heritage Beast 1 “La Bestia” goes on sale on July 2 at 24 Kilates before going on sale worldwide on July 16.