Pharrell Williams x BBC x Adidas Stan Smith “Palm Tree”pack

by Henrik Buzzi

For summer 2016, the sportswear leader adidas and the fashion icon Pharrell Williams team up with Billionaire Boys Club to reimagine an iconic piece of modern footwear—the Stan Smith—in full-color, summer-ready palm-tree patterns. Combining the signature playfulness of Billionaire Boys Club with the personality of Pharrell, the Palm Tree pack is the first of its kind to feature an accompanying apparel element, allowing Stan Smith fans to rock a fresh, coordinated look all summer long.


Ever so slightly nostalgic, the reimagined Stan Smiths feature an all-over screenprint of a palm-tree pattern inspired by an early ICE CREAM shoe. The print, available in vivid green and orange-red, is emblazoned on soft Nappa leather. (Red pairs feature a color-coordinated frosted red midsole.) Each style comes complete with iconic Billionaire Boys Club branding, like the Astronaut tongue label and “B” logo on heel tab. Dropping June 25 at selected retailers such as hanon.