Size? for Women x Reebok Instapump Fury

by Henrik Buzzi


Sitting in the position as one of Reebok’s most famous, if not extremely obscure releases, the Instapump Fury was an incredibly innovative piece of design when first introduced in 1994. It fused together several different breakthrough technologies that Reebok were working on at the time including a full length carbon fibre support, a split midsole, and of course the unmissable air bladder that wrapped around the dorsal area of the foot.

Created exclusively for size? for women, Reebok have tailored two pastel colourways, ‘Rustic Clay’ and ‘Beach Stone’ which encapsulate the hues found in our natural surroundings. A bespoke, circular knitting technique was used to create the patterned weave on each underlay, giving a hazy texture which sits boldly alongside the rest of the flat, tonal elements of the shoe. The styling is finished off with suede accents on the mudguard and both tongue and heel pull-tabs.

The concept behind The Pump system was to create a shoe that would perfectly fit around any foot shape to give that perfect fit. Once the shoe was on, the bladder was inflated by pumping the logo button down several times, so air would slowly fill the space, compressing around and hugging your foot. First introduced in the tongue of Reeboks basketball output in the late 80’s, the tech soon found it’s way onto the feet of runners come 1994 once development had been completed by designer Steven Smith and his team. Both colours of the size? for women Reebok Instapump Fury ‘Naturals’ will be available at size? on May 27. 

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