adidas Consortium x JUICE Stan Smith.

by Henrik Buzzi

Signposted as the first stop of the adidas Consortium “World Tour” for 2016, JUICE is a succession of brick and mortar stores founded by CLOT’s Edison Chen, which have locations across mainland China, Taipei and a flagship in Hong Kong.

Leaning upon Chen enviable collaborative experience, JUICE add a simple touch of finesse to the iconic Stan Smith silhouette, transplanting the layout and decor of their outlets – which melds together brutalist concrete forms with tranquil, herbaceous flourishes in a beautiful shopping space – on to the tennis shoe. Eschewing premium leather for nappy suede, the uppers still carry the hallmarks of the OG design with signature decals such as the contrast green heel tab, metal eyelets and perforated three stripe decals sitting next to the dual branded Consortium tongue tab. Releasing May 28 at selected retailers such as END!