Concepts x New Balance 997 "New York"

by Henrik Buzzi

For Concepts’ take on the New York City model, they’ve taken cue from the historic design behind the Bronx’s hometown team’s logo, adopted in 1909 and originally a medal signifying the highest decoration for bravery exhibited by public safety officers. This classic New Balance ‘Made in USA’ 997 offers a teal premium suede upper with a pebbled leather reflective tongue, leather lining, a Concepts-branded footbed and custom designed packaging modeled after everyone’s favorite ballgame snack in the red striped box with a “prize inside.” The Concepts x New Balance “City Rivalry” 997 will be available exclusively at Concepts.