Later this week, the adidas Consortium Tour continues on, moving westward from New York to San Francisco, with a celebration on deck for the grand launch of the newest Nice Kicks store. Holding down the 1400 block of San Francisco’s iconic Haight and Ashbury streets, the new Nice Kicks location features a two-level space highlighted by a striking cylindric elevator. As part of the store launch, Nice Kicks has teamed up with adidas Consortium to release an exclusive NMD Runner PK, highlighting the modern utility and nomadic spirit of the recently debuted silhouette. The plush sock-like upper features Primeknit construction and sits atop a full-length Boost cushioning midsole, as distinct block support wedges provide the shoe with a memorable and disruptive read.
To celebrate the irreverent heritage of the celebrated Haight District, the shoe bringsUtilizing a fully sublimated red and black graphic tie-dye Primeknit upper, the silhouette takes on color while retaining its identifiable initial block-read. As adidas VP of Design Nic Galway explained to us recently, “What I wanted to do was really create something modern, and something very new,” outlines Galway. “When you see the shoe from a distance, it’s somehow familiar and you recognize that iconic blocking.” Dropping February 6th at Nicekicks.