Concepts x Reebok InstaPump Fury "CC"

by Henrik Buzzi


Capping off their 20 year anniversary, Concepts joins Reebok to revisit the InstaPump Fury model in a major way. Concepts first made waves with the iconic tech silhouette with a colorway inspired by the baroque motif notoriously applied to silk garments by major fashion houses in the 80's and 90's. The luxury inspiration continues with the latest installment of Fury's. The first rendition, cast in a blacked-out colorway features a premium bolded leather lining and toe box with a neoprene air bladder. The "Pump" callout on the tongue and embroidered Reebok logo on the upper are both applied in metallic silver, complementing the reflective Concepts branding on the hidden tongue and reflective CC logo on the heel cup. 

The second InstaPump Fury in their "CC Pack". The first rendition, cast in a blacked-out colorway, is jointed by a platinum motif, also pulling inspiration from luxury clothing of the past. Like the previous color, this edition features a premium molded leather lining and toe box with a neoprene air bladder. The "Pump" callout on the tongue along with the embroidered Reebok logo on the upper are both emblazoned in metallic silver, complementing the reflective Concepts branding on the hidden tongue and CC logo on the heel cup. The Concepts X Reebok InstaPump Fury "CC" will be available 17. December at Concept.