Sneaker Freaker x Packer x Puma Blaze of Glory “Bloodbath”.

by Henrik Buzzi


Back in 2008, iconic Australian-based magazine, Sneaker Freaker, teamed up with Puma to take the collectible footwear world into the deepest, darkest depths of the sea by way of two incredible shark-inspired colorways of the Blaze of Glory. Since then, the legacy has grown with additional special editions and even the re-release of the originals. Now in 2015, the saga continues with a dark new twist on the theme — one that was innocently sparked by an enlightened Facebook comment from a few years back.

With it being the 40th anniversary of a certain legendary film that took inspiration from the New Jersey shark attacks of 1916, the stars aligned for Packer to join the fray for the release of the “BLOODBATH” Puma Blaze of Glory. The relationship between Packer and Sneaker Freaker goes back a long way, and now they finally joined forces for a collaboration project.

For a release of this magnitude, Packer needed a bigger boat, so they will be splattering the streets of midtown Manhattan next week with the PUMA x SNEAKER FREAKER x PACKER “BLOODBATH” RETAIL SPACE. In addition to the limited release of the Puma Blaze of Glory, the shop will offer a complete apparel capsule featuring limited co-branded BLOODBATH hoodies, tees, shorts and hats. More information about the release on the 3rd of September soon to come.