PUMA reveals a special collaboration with two renowned Italian labels – LC23 and BACKDOOR. Dedicated to true footwear connoisseurs, this Made in Italy release uses the finest of materials and utmost craftsmanship for a refined take on PUMA’s running classic – the R698. The shoe has been updated with a rich material execution. Soft premium textiles have been used on the upper to reflect the craftsmanship of the luxury Italian Oxford Shirt. A hand sewn 3x branded label on the tongue rounds off the collaboration. Releasing July 23rd at selected retailers such as hanon.