BAIT x G.I. JOE x New Balance 710 "Roadblock".

by Henrik Buzzi


BAIT officially partners with Hasbro’s G.I. Joe franchise and New Balance for a three-way collaboration. The project combines elements of the iconic characters with New Balance classics. The BAIT x G.I. Joe x New Balance 710 “Roadblock” is an aggressive sneaker based on the G.I. Joe team’s heavy artillery expert, famously portrayed by The Rock in the movie series. The BAIT x G.I. Joe x New Balance 710 “Roadblock” is a BAIT global exclusive and will launch on Saturday, June 20, 2015 for $120 USD. The shoes will be available at all five BAIT chapter stores and online at BAITme.com via online raffle.
The 710 silhouette was chosen for its parallels to a traditional military boot. The shoe sports a sand-colored upper, outfitted with wolverine suede and durable ballistic nylon. A custom digital desert camo pattern is laser-etched into the suede panels. The rugged outsole is done in an icy blue with embedded grinded white speckles. A red and white midsole combines with the blue outsole to represent the colors of the United States flag – a nod to the G.I. Joe’s position as “Real American Heroes.” The shoe is also equipped with a D-ring lacing system, leather lining, G.I. Joe lacelocks, three sets of splatter laces (blue, red, and olive), and BAIT x G.I. Joe x New Balance branded insoles.