Serving as the sequel to the East Coast Project from 2012, KITH presents their latest endeavor – the West Coast Project. The collection’s centerpiece are two all new Ronnie Fieg-helmed Asics, as he reintroduces the Gel Sight silhouette for the first time since its original release in 1992. The first model is the “Atlantic,” which represents KITH’s darker New York City-roots with its colder shades of blue. The other is the “Pacific,” an ode to Los Angeles with its lighter sand-colored execution. The Ronnie Fieg x Asics Gel Sight "Atlantic" & "Pacific" will release this Friday, February 20th, at 10AM at the KITH pop-up shop located at 1638 Abbot Kinney Blvd, Venice, CA.