Ronnie Fieg x New Balance 998 “City Never Sleeps” worldwide release.

by Henrik Buzzi


New York City is often referred to as the center of the universe and for good reason. The Big Apple serves as a macrocosm for the American dream and inspires people around the world to aspire and imagine like no other city in the world. This status wouldn’t be possible without the ambition of New Yorkers. Their dedication and abilities to grind through the hurdles of life are unsurpassed. New York City is filled with a drive that is uniquely its own and that is why the end of the day blurs into the next and the hustle is perpetual. The momentum of this energy is sure to never quit and the bustle will never stop – New York City never sleeps.

The Ronnie Fieg x New Balance 998 “City Never Sleeps” is inspired by New York City’s energy and blur from day-to-night and night-to-day. The premium New Balance Made in USA silhouette is done in dark tonal blue nubuck and pig suede with perforated nubuck details on the vamp. A nubuck branded tongue; waxed laces; leather lining; and reflective ‘N’ logo round-out the high-end details on the clean upper. A Ronnie Fieg branded insert designates the style. The City Never Sleeps is dropping worldwide on December 12th.