Gatorade x Air Jordan "Be Like Mike"

by Henrik Buzzi

Debuting in August 1991, one iconic campaign with Gatorade inspired millions with a cheerful yet simple challenge: “Be Like Mike.” The film tapped into the personal aspirations of every viewer and inspired them to pursue their own greatness through his unrivaled on-court drive, fueled by Gatorade. While most advertisements come and go, the spirit of the “Be Like Mike” campaign continued to grow. Over time, trying to “move like him and groove like him” has evolved into much more than just hoop dreams -- it’s become a rally to pursue greatness in every form.

Now, 26 years later, Gatorade and Jordan Brand come together to celebrate what “Be Like Mike” has come to represent today. What was originally meant as a challenge to be like the greatest of all time now means being your greatest at all times. The “Like Mike” Air Jordan VI and XXXII low release December 16 at selected retailers.

It’s that YEEZY season again.

by Henrik Buzzi

Adidas has now revealed the official dates for the three upcoming YEEZY BOOST 350 V2 colorways. The “Semi Frozen Yellow” rumors to be the most limited 350 V2 ever dropped and will only release at associated adidas Consortium stores on November 18, while the “Beluga 2.0” and “Blue” tint will get a wider release dropping November 25 and December 16.

Premier x Saucony Freedom Runner “Stormlight”

by Henrik Buzzi

With the wet seasons at our door step, we have teamed up with Saucony to create a piece that’s resistant to the elements. Looking to survival matches for inspiration, the “Stormlight” Freedom Runner utilizes weather treated suede, leather, and a durable rubberized toe panel to repel adverse weather. The modernized silhouette features a mixture of familiar retro upper styling and a technical EVERUN sole that’s two times more flexible than EVA foam soles and three times less temperature sensitive, which means more cushion in the cold, more energy return, and a longer overall life. Each pair comes with matchbox style packaging, match strike inspired tongue tag, and Premier branding on the rear panel and insole. Like a survival match, the “Stormlight” runner keeps burning in the face of snow, rain, and anything else rugged terrains have to offer. Releasing at Premier on November 18.

Nike AF-100: Air Force 1 Low/Travis Scott

by Henrik Buzzi

To celebrate the 35th Anniversary of the Air Force 1, Nike partners with aesthetic visionaries from across the creative industries and around the world in celebration of the shoe’s defining colorway, white-white. Working in close partnership with Al Baik – Nike Senior Creative Director – the AF-100 project set out to explore and pay homage to one of the world’s most iconic sneaker silhouettes of all time.

Following Roc-A-Fella’s Kareem “Biggs” Burke’s iteration of the classic AF-1 Low silhouette; designer Don C’s celebration of the Force lineage with the AF-1 Hi; and Acronym’s Errolson Hugh’s reinvention of the Lunar Force 1, global rap sensation Travis Scott completes the project with his version of the AF-1 Low. Setting out to create a version of the AF-1 which reflected the atmosphere Scott likes to create during his shows, the team explored ways to take the shoe’s classic details on a trip. The result is a canvas upper which reflects under light adding a sense of depth and dimension to the sneaker. The shoe also comes with three velcro articulations of the classic Swoosh allowing the wearing to mix and max versions of the iconic logo depending on their mood. The Nike AF-100: Air Force 1 Low/Travis Scott will launch at selected retailers such as END. on December 3.

Reebok Instapump Fury Ultraknit TL “Hype Metallics”

by Henrik Buzzi

Reebok’s Instapump Fury has been reimagined for a new generation. The updated 2.0 design retains that instantly recognisable “future” aesthetic, while adding a mid-cut knitted bootie for an even more precise fit. Spun from Reebok’s proprietary Ultraknit technology, the durable yarn adds a dynamic textural element to the Fury’s wild space-age personality.

As with the original Instapump Fury, the unique inflatable bladder system inside the shoe remains intact, allowing wearers to fully personalise the on-foot experience. Hexalite is also retained in the sole, supplying both comfort and cushioning. The latest iteration of this cult sneaker is dipped in darkness – a mellow combination of black and stormy grey give the shoe a menacing mentality. The heel also sports a dynamic linear motif, hinting at the next-gen technology that makes up this ahead-of-its-time design. The Reebok Hype Metallics will be released on Novembe 16 at selected reatilers such as hanon.

Andre 3000 x Tretorn "I Andre Benjamin will not draw in class"

by Henrik Buzzi

The highly anticipated collection was inspired by André’s personal connection to the shoe as he was growing up in Atlanta. From André’s original sketches to the completed line, the classic Nylite has been infused with the style icon's playful spirit and design sensibility. Until now, André’s prowess as a sketch artist and painter has most famously been seen adorning the CDs inside the jewel cases from each album released by his Grammy Award winning, multi-platinum rap duo, Outkast. For the Tretorn collaboration, André has once again created original sketches that are being integrated into the capsule’s branding - from his ant logo on the box, to sketches on the tissue paper inside. The “I André Benjamin will not draw in class” capsule collection features 10 unique designs including updates to classic Tretorn styles, inspired by Tretorn’s prep heritage and Andre’s classroom daydream sketches. Pre-order now available at Tretorn.

Overkill x Puma „Pfeffiboys“

by Henrik Buzzi

Inspired by the liquid gold called "Berliner Luft", Overkill teamed up with Puma and put together the "Pfeffiboys" pack, consisting of a classic Disc Blaze and a time-honored Blaze Cage.

As self-proclaimed "Pfeffiboys" they have chosen their favorite liqueur as the design source of the Disc Blaze. From the choice of color to loving insole details, they have adapted their interpretation of the perfect Pfeffis to this Puma classic. The Disc Blaze is rounded off with a "Pfeffiboys" print on the tongue, a premium suede upper, a reflective formstripe and a translucent, mint green sole.

The Blaze Cage, a weapon with a sharp, modern shape, embodies the day after an extensive Pfeffigelage and has therefore been given the nickname "Black Out" by us. The Blaze Cage convinces with a modern, knitted black / mint green upper, overkill & puma brandings on the tongues and a reflective heel area. Both models will be available from November 18 exclusively at OVERKILL and will be complemented by a specially designed cardboard box as well as various, original additional products that are not missing in any "Pfeffiboys" collection.

Future x Reebok Furikaze

by Henrik Buzzi

Reebok’s Classic Line shoes always make a statement. This edition comes from a collaboration with the rapper, Future. He united two classic silhouettes, the InstaPump Fury and the Kamikaze 2, to create the new Furikaze. The Pump technology adjusts the fit and adds retro style. A Crystal Gum sole and a glossy midfoot pattern keep the visual on point. The scorpion tail collar detail allows an easy entry, and zoned lacing makes lace-ups easy. Releasing November 11 at selected retailers such as Sneaker Politics.

Converse x Fragment Jack Purcell II Moderns

by Henrik Buzzi

Californian footwear icon Converse gives its Jack Purcell silhouette a directional treatment in partnership with Hiroshi Fujiwara of Fragment Design. Delivering a trio of colorways, alongside a range of apparel, the partnership iterates the sleek Jack Purcell in a classic palette of black, white, and navy. Featuring co-branded insoles, a stark white midsole, a canvas upper with crisp stitch detailing, and a rubber outsole, this release is the perfect example of elegant minimalist design. Honoring the style lines of the original, Fujiwara elevates a Converse classic with a Fragment of his own ideas. The Converse x Fragment Jack Purcell II Moderns are now available for registration on END. Launches.

Le Coq Sportif Omega X “Snowflakes”

by Henrik Buzzi

This winter, Le Coq Sportif is revisiting the classic Omega X, inspired by a snowy, dreamlike Christmas atmosphere, for new pair called Snowflakes. "Le simili-cuir vernis, d’un blanc étincelant". This shoe’s sparkling white imitation patent leather goes perfectly with the silver glitter snowflakes on the translucent sides and the tongue. Like in a snow globe, the snowflakes move as you walk, making this a truly original shoe. The shoebox opens to reveal three ornaments: a candy cane, a snowflake, and the Le Coq Sportif logo, all reflecting prisms of light. Hang them on your Christmas tree or anywhere you like. Underneath, pull two tabs to open a drawer that holds the pair of Snowflakes. This unique, festive sneaker will make your winter holidays bright with white and silver contrasts. The Omega X “Snowflakes” is releasing exclusively at Fontana in Norway and is limited to only 6 pairs.

Staple x Nike SB Dunk Low “Black Pigeon”

by Henrik Buzzi

The shoe that caused one of the biggest sneaker riots of all time, the sequel to Jeff Staple’s Nike SB Dunk Low has finally dropped. Replacing the OG grey and white Swoosh colour scheme, the “Pigeon” is revamped with tonal black nubuck uppers and the classic “Sienna” red outsole.

Inspired by sport but crafted for comfort, underfoot the foam midsole and rubber cupsole work seamlessly on the court or the halfpipe. There to cause mass hysteria – even 12 years later – the embroidered pigeon at the lateral heel signs off the look. If you want a chance to cop, register for the raffle on END. Launches.

Stash x Nike Air Zoom Spiridon

by Henrik Buzzi

New York native Stash has long been revered as one of the city's graffiti legends. He mastered his craft throughout the 80s and 90s and began working with Nike in 2003. Since then, the graffiti icon has added his touch to several Nike staples. For his latest collaboration, Stash brings his signature blue color palette to the Nike Air Zoom Spiridon. Energized in blue, the classic running silhouette is topped off with graphic callouts to Stash at the toe and over the sockliner. The Nike Air Zoom Spiridon '16 x STASH is available starting November 10 at select retailers.

Puma Clyde "City Clyde"

by Henrik Buzzi

The left shoe has the MSY (New Orleans Airport code) stamp and the right shoe has 337 (Politics first stores area code) Only 44 Pair will be released on November 9 at Sneaker Politics New Orleans location. 1 pair of Clydes will contain 2 tickets for Jay Z's 4:44 New Orleans show.

Sneakersnstuff x Saucony Grid 9000 "Business Class"

by Henrik Buzzi

Inspired by the luxury of a business class flight, Sneakersnstuff have teamed up with Saucony on the special edition Saucony Grid 9000 "Business Class". Utilising buttery premium leather, suede and knitted fabrics. Details nod to the old interiors and fabrics found in the business class area of our favourite Scandinavian airline. Offering the same level of comfort as that on a long haul journey across the Atlantic. The Saucony Grid 9000 "Business Class" comes complete with duel branded Saucony and SNS logos, navy outsole and the classic 50's Sigvard Bernadotte pattern, Virrvarr, on the footbeds.The Saucony Grid 9000 "Business Class" is scheduled for departure November 11 at all Sneakersnstuff locations. Sit back, relax and enjoy your flight.

Custom FIT sneakers to Norway? Yes, please!

by Henrik Buzzi

Wouldn’t it be great if you could custom fit your Air Jordans, Air Force 1 or NMD’s? Look no further! A company named FITINK is offering custom FIT sneakers, and the best part is that you can send in your preferred design or you can tell what kind of look/style you want and they will surprise you with a unique design just for you. And they also put out theire own hyped designs like Custom GUCCI sneakers, and other unique  designs. On their Web-shop - - You can order these legendary sneaker series and more.

CEO at FITINK, Christian Gjeruldsen, is very proud to stand behind what is today, the first Norwegian fashion brand that offers custom FIT sneakers.

“The whole vision of FITINK is to produce quality products whom are tailored around costumers expression and personality. Therefore it was a very easy decision to get into the custom sneaker business, not to mention that it is just a matter of time before this trend becomes as huge in Europe as it already is in USA and UK.” – Christian Gjeruldsen

FITINK is aiming for the customers who want the popular products to be tailored around their preferred desires. These customers demand more of already popular products, they are looking for a distinctive expressions from a popular and classic sneaker series.

“We wish to complement popular shoes series, and simultaneously making our customers happy. Simply, custom FIT sneakers that fit the personality and uniqueness of the your desires.” – Christian Gjeruldsen

Custom sneakers might sound like something new here in Norway, but it has been kept underground for over 30 years. Back it the days, it was very common to merge high-end materials and brands such as Gucci, Fendi and Louis Vuitton, and convert this in to high end streetwear products. ANd Christian Gjeruldsen is very influenced by the infamous harlem designer Dapper Dan.

“For those of you who are not familiar with Dapper Dan, he was called: The HipHop Tailor Of Harlem. Dapper Dan had started a customizing empire on the 80’s / 90’s in Harlem. The style he created was called "Streetified Luxury". He made everything from customized jackets to sneakers. It was very common of him to merge different brands with each other.” – Christian Gjeruldsen

During the 80’s and 90’s era, such action was considered illegal, and so Dapper Dan was forced to go underground with this trend. Now that the laws have changed, Dapper Dan deserves to be honored as a visionary that foresaw a trend that was 30 years ahead of its time. Incredible!

“Best thing about collaborating is that you take the best of two worlds and merge it into a unique product. We started FITINK with the purpose of making dope collabs with personalities that we find authentic. Our first collaboration was with the music collective, GxxMUSIC. The music collective is known for their dark sound, so it was obvious to name the clothing collection for “BLVCK”. Our goal is to further develop, through these type of collaborations, the Urban culture in Norway and the rest of Scandinavia.” – Christian Gjeruldsen

You can meet the founders of FITINK at Sneaker Con in London, in December. And if that is far out, we are happy to announce that they plan to attend Oslo Sneaker Fest in spring 2018.

BAIT x Stranger Things x Ghostbusters x Reebok Ex-O-Fit Vintage Hi

by Henrik Buzzi

33 Years after the incidents surrounding Hawkins, Indiana, artifacts that have been archived for examination have been brought to light. The BAIT x Stranger Things x Ghostbusters x Reebok Ex-O-Fit Vintage Hi, is a vintage treatment of the original design, associating time as part of the design. The shoes that have been drawn and worn by Dustin were last seen at the Hawkins Middle school Snow Ball, and were later uncovered and kept to further investigate a possible connection with the strange phenomena that occurred at Hawkins National Laboratories in 1984.The BAIT x Stranger Things x Ghostbusters x Reebok Ex-O-Fit Vintage Hi retails for $140 and is available only at ComplexCon and Online raffle. 

Le Coq Sportif “Maroquinerie”

by Henrik Buzzi

For the Millésime collections, available until the end of the year, Le Coq Sportif is redesigning three standout models with the Maroquinerie Made In France pack, made of premium leather. The Quartz, the Icons, and the LCS R800 pay homage to French savoir-faire and luxury, in a combination of leather, suede, and color.

The Quartz, one of the brand’s historic models, has been completely redesigned with a suede base and auburn leather onlays. The white sole echoes the white tongue. This contrast asserts its identity, in keeping with an artisanal look. This tonal mix is also used in the Icons, with a combination of burgundy suede. The addition of grey leather on the heel cap gives it a more modern look. The LCS R800 also uses brand new color combinations: the grey leather and suede upper contrasts with the brown heel cap. Releasing today at selected retailers such as Hanon. 

David Beckham x adidas Football

by Henrik Buzzi

Undeniably one of the most internationally celebrated names in sport, David Beckham’s work both on and off the pitch has transformed him from a fledgling Manchester United trainee to a global household name. Talented beyond question, Beckham has enjoyed tenure at some of the world’s most formidable clubs, from Manchester United to Real Madrid to A.C. Milan. Beyond the pitch, Beckham has established himself as a menswear icon known for his interminable style which has led him to work with some truly iconic such as H&M and Kent & Curwen.

In a new opportunity to fuse his passion for both menswear and the beautiful game, adidas Football has announced a new footwear collection designed with the legendary midfielder. The collection celebrates the twenty-plus year partnership between Beckham and adidas, and includes a remastered version of the Predator Accelerator, dubbed the ‘boot of a generation’.

The decorated midfielder wore the Predator Accelerator for the majority of his career, creating history for club and country in the process. Some of these moments were chosen by the player and stitched into the collar of each item of the collection.

The three shirt numbers synonymous with Beckham’s career are marked on the heel of each shoe – 23 on the triple-white ‘Stadium’ boot, 32 on the triple-black ‘Street’ shoe and the famous number 7 on the triple-red ‘Cage’ shoe. Even the lettering blends the original Predator typeface with Beckham’s name and number to produce a modern twist on a classic. Coming soon to selected retailers such as END.

Concepts x New Balance 999 "Hyannis"

by Henrik Buzzi

Boston-based New Balance Athletics, Inc. and Concepts join forces for the debut of the re-mastered MADE US 999 “Hyannis”. The latest lifestyle collaboration pays homage to the two brands New England home, drawing inspiration from the village of Hyannis’ sailing heritage and one of the most sought-after projects from the two brands.

 The Concepts x New Balance MADE US 999 “Hyannis” will be released at ComplexCon in Long Beach, CA and available on-site for a price of $200.00. A limited number of the red colorway will be available for purchase on November 4, and the blue colorway will be available for purchase on November.

 Inspired by the Concepts x New Balance 999 that debuted in 2011, the Concepts x New Balance MADE US 999 “Hyannis” has been re-mastered and is now MiUSA. The style will be available in two colorways, the original blue, as well as red, an alternate sample colorway from 2011 that was never produced. The nautical-inspired style is done in a pigskin suede and the foxing in a premium embossed nubuck for a beautiful, well-crafted MiUSA shoe. Nautical flags are visible on the sockliner and tongue tag, with a larger Concepts flag sewn to the footbed. The Concepts x New Balance MADE US 999 was crafted in Skowhegan, Maine, one of New Balance’s five New England manufacturing facilities. The sole unit includes an Abzorb crash pad, offering the comfort and quality craftsmanship expected from New Balance. Check out the Concepts x New Balance booth #K3 at ComplexCon