Outlaw x Puma

by Henrik Buzzi

For July 2018 Puma join forces with Moscow based brand Outlaw to present a capsule collection in true Outlaw style. Outlaw draft Puma archive styles & new styles alike sharing their ideas across 4 shoes. With detailing and a  color pallete inspired by their home in Russia.

First among the line up, is the Puma Te-Ku a timeless court shoe first introduced in the 70's. Here Outlaw offer two takes both dressed in a long premium suede with leather foxing and textured midsole.

The Outlaw team also work on the Trailfox. For this version the Russian brand give us a lifestyle take down version of Puma's serious off road trail shoe. Decked out in white leather with bright pops of red, black and blue. Further lifestyle elements are added with decorative yet functional heel pulls and exposed outsole tread on the upper.

Finally the duo present the Outlaw take on the Avid zip sneaker. A contemporary style that has been seen in Puma partner Rihanna's Fenty collection. Outlaw keep things simple opting for a clean all white upper, with contrasting hits of black on the heel. A lone zip features in the middle removing the need for laces, and a rippled chunky sole unit is used to further enhance the shoes presence. Releasing on July 6 at selected retailers such as hanon.

Nike Air Max 98 "Sequoia"

by Henrik Buzzi

Dressed in a Sequoia and Rose Pink color scheme. This Nike Air Max 98 comes constructed with a textile and leather upper highlighted with a floral pattern and Pink accents. Finishing off the design is a full-length Max Air cushioning in Pink atop a Gum rubber outsole. Available now at selected retailers such as RockCityKicks.

Panini x Puma Suede 50

by Henrik Buzzi

For the Suede’s 50th anniversary, PUMA teams up with Panini, worldwide leader in sports collectibles, to celebrate the passion for sport and the spirit of collecting. This collaboration represents the intersection of sport and street culture, bringing together sticker and sneaker collectors alike, to play a game of “Got, Got, Need, Got.”

Founded in Italy in 1961, Panini is renowned for its collectible stickers and albums. Much like sneaker collectors are hungry for the rarest drops to cop, Panini sticker collectors consider their hobby a serious sport. From international sports tournaments commemorative stickers to iconic cartoon character versions, Panini stickers have been keeping their fans stuck to the game for more than 50 years. The PUMA Suede 50 x Panini will release July 7 at selected retailers such as hanon.

Asics Tiger Gel-Saga OG

by Henrik Buzzi

First touching down in 1991 for the burgeoning Japanese and US markets, the Gel-Saga was designed for the everyman and amassed a decent following through its comfort, fair price and smart targeting of the mid-mileage runner. It boasted many functional details including innovative GEL in the rear, a cushioning EVA midsole, Nylex collar padding and distinctive branding to the sidewalls. Despite its low-key debut, the Gel-Saga has evolved into a sought-after collectable and this season it returns in a selection of original colorways.

There have been many forms of the Gel-Saga released over the years, with the more recent interpretations making use of the slightly chunkier, rounder shape. These latest efforts hark back more towards the traditional slimmer profile designed for distance running on the road. The innovative GEL technology is incorporated within the sole unit to propel you forward with each step, while a compression moulded EVA midsole absorbs shock to cushion the impact of hard ground contact. Making use of a traditional material swatch, suede and textile uppers are complemented with hits of burgundy to the sidewalls, pull tab and the brand’s distinctive branding. Coming soon to selected retailers such as size?

Nike Air Force 1 "Jester XX"

by Henrik Buzzi

Nike's Air Force 1 Jester XX is set to release this week in two multicolored options for the ladies. Available in a "Black/Sonic Yellow" and "Light Bone" renditions, both deconstructed silhouettes feature a premium tumbled leather upper accompanied by various color blocking designs and topped off with marbled outsoles for added flair. As with its predecessors, the Jester offers the Nike Swoosh branding offset onto its midsole and upper, with the traditional tongue label woven onto the heel for further detailing. Ladies, purchase your pair on July 5 at selected retailers such as Feature.

Parra x Nike Air Max 1 & Zoom Spiridon

by Henrik Buzzi

It started with a simple but high-pressure question: “How could I do something that has not already been done?” From there, other stresses revealed themselves to Piet Parra, the multidisciplinary Dutch artist who was beginning his latest collaborative Air Max 1 project with Nike. Who is the audience today? What risks can be taken? Where should the work be a little conservative? How do you balance the interests of multigenerational enthusiasts?

The pressure he was feeling is understandable. Parra is responsible for several of the most coveted Air Max 1 colorways in history (2005’s Brownstone/Blue Reef-Dark Oak version, for example) and it has been almost a decade since the last one dropped. “There are two people who sit on your shoulder and watch what you're doing all the time. One says, ‘The collector is going to like this,’” he explains. “And then the opposite, which queries: ‘How does somebody who is 17 or 18 years old — with no idea about what I did before — how are they going to look at this?" Since his last Air Max 1 with Nike in 2009, Parra’s work has shifted from the typographical humor he was once known for toward an experiment with abstract compositions. He transitioned from working as an illustrator/designer to focusing more on painting and gallery exhibition.

If the first of Parra’s works with Nike were on what were known as City Packs, this current collaboration could be defined as a revival of that spirit — with both idea and opportunity expanded. This is reflected in the flat representation of city and countryside that forms a pattern that was applied to both the Air Max 1 and the Zoom Spiridon. Releasing at selkected retailers worldwide on July 21.

FITINK at Oslo Sneaker Fest 2018

by Henrik Buzzi

This was our first participation on a public sneaker-event and it was a HUGE success!
We packed up all various dope custom gear. Everything from OFF-WHITE Fire Ext, our clothing street-wear collection “BLVCK” and various accessories. On our arrival, we rigged up our tent in the Sentralen where this years OSF took place.

As soon as the doors opened for the public, our tent was surrounded by people who were interested in our products and the team behind FITINK. We were overwhelmingly surprised that so many have heard about our street-custom-wear concept. The demand for customs was impressive, but the most exciting thing was that we managed to sell out all of our 150 pairs of shoelaces. We were not expecting that huge demand on shoelaces, as of now we are working on making the shoelaces available on our FITINK-webshop. We’ve also had many custom-sneaker orders, including two pair’s of DELIVERED-IN Yeezy’s and a couple of template scratched custom sneakers.

Later in the evening our friend OnklP dropped by and we were just vibing. To sum it all up, it was simply an event with a lot of great colleagues, great atmosphere, and many visitors! We are super motivated from all the feedback and have a lot of great products in the making for the next year OSF!

In the meantime, make sure to FOLLOW us on Instagram for all the juicy customs, videos, and various other exciting content surrounded custom-street-fashion @fitinklife !

Until next year!

Christian, Mario, Toas, Håkon


Casio G-SHOCK x Asics Gel Mai Knit

by Henrik Buzzi

Casio has teamed up with Asics Tiger for their very first collaboration. Its was just a matter of time before these 2 giant Japanese brands would join forces. The collection comes in two colorways of the Gel Mai Knit silhouette , branded with the G-SHOCK logo. Releasing June 29 at selected retailers such as Afew.

New Balance 998.9

by Henrik Buzzi

New Balance introduces a new silhouette in the 998.9  A hybrid of two classics from the brand's running shoe archive, the 998 and the 990v3, the 998.9 offers a stylistic twist on these long time favorites that provides a novel element, without compromising the timeless, versatile style that keeps people coming back to them, time and time again. Available now at selected retailers such as Sneaker Politics.

Kith x adidas Soccer Chapter 3

by Henrik Buzzi

Kith and adidas Soccer present Chapter 3, the final installment of their collaborative trilogy. Releasing with this collection are two soccer-oriented footwear models – the ACE 16+ Purecontrol UltraBOOST and the COPA Mundial 18 UltraBOOST.

The ACE 16+ features an innovative laceless Primeknit upper with an UltraBOOST sole. The upper utilizes a multicolor 4-yarn Primeknit, reminiscent of Kith’s Aspen UltraBOOST Mid. This colorway was reprised as it fits the national color palette of Chapter 3 perfectly, mixing together red, white, and blue with hits of green. Other details include metallic gold accents on the sole unit, a Continental rubber outsole, and custom flag-inspired packaging.

The COPA Mundial is constructed of metallic gold leather and sits atop an UltraBOOST sole. The Three Stripes are embroidered in red, white, and blue, while the lining is crafted from a tonal gold leather. Details include custom-printed footbeds, a Continental rubber outsole, and custom flag-inspired packaging. The Kith x adidas Soccer Chapter 3 footwear releases with the full collection on June 29 at KITH.

Feature x Saucony Shadow 6000 "Living Fossil"

by Henrik Buzzi

Inspired by the  Ichthyosaur, Nevada's state fossil, and the colors it possessed during its existence - we bring to you our latest Saucony collaboration. Officially titled "Living Fossil", our newest footwear release is crafted on one of Saucony's most iconic silhouettes, the Shadow 6000. The sneaker is accompanied by a small apparel capsule including dual-branded shorts, tees and a cap - which will be available exclusively at Feature.

Crafted with a luxurious finish in mind, the runner features a Beryl-colored suede and nubuck upper paired with water-resistant panels that help represent the water-based Ichthyosaur. Dark green holographic accents dress the traditional Saucony dots, as well as the heel window providing a shimmer when hit by light, while nylon details and a gradient speckled outsole add further detailing. Additional elements include alternating colored medial and lateral panels surrounded by a cracked nubuck finish. Two oversized stitched details at the forefoot and heel, as well as a special fossilized Saucony Wings logo woven label complete the look. The sneakers will come with three lace options and a special pull-out box. Releasing June 22 at Feature.

The Hundreds X Reebok Classic

by Henrik Buzzi

An early pioneer in the athletic shoe industry, Reebok’s roots stretch back as far as the late 1800s. The brand later exploded onto the footwear scene in the 1980s, and is celebrated today for its fitness-as-lifestyle ethos and innovation in the last four decades of footwear technology with models like the Pump, DMX, and the first athletic sneaker ever designed for women, the Freestyle. Reebok’s Workout and Club C models are widely known favorites of the skateboarding community for their tech build and gum soles, with popular skate blogs and forums deeming Reebok “skateboarding’s favorite unofficial skate shoe brand.”

The Hundreds x Reebok Workout Plus comes in black suede with an oiled full grain leather top and a black full grain leather lining and footbed. It has a black EVA midsole and gum rubber outsole, with “Reebok” embossed on the side of the right shoe. The Hundreds x Reebok Workout FVS comes in a fuchsia oiled suede top with an off-white full grain leather lining, along with a teal full grain leather footbed and off-white rubber outsole. Both models have flat poly laces featuring our classic “Solid Bomb” logo on the lace tips, in addition to having a classic The Hundreds “Bar” logo embossed on the side of both shoes. Available now at The Hundreds.

KangaROOS Coil_R1 "Playmaker"

by Henrik Buzzi

Football fever seems to have gripped KangaROOS too. The German brands latest hand crafted effort dubbed the "Playmaker" refers to the creative spark on the football pitch. Often praised for their flamboyant style of play its clear to see its part in the inspiration on these Coil_R1s.

Featuring a rich red & navy suede with butter soft perforated nubuck upper. KangaROOS branding is called out on the tongue, with luxurious gold flashes on the logo and lining  honoring footballs biggest prize. crafted to strict limited number in Germany with some of the finest pig suede and calf skins available. The package is rounded off by way of a custom football pitch themed box with a limited edition KangaROOS print, football sticker style cards celebrating previous collaborations and a certificate of manufacture. The KangaROOS Coil_R1 "Playmaker" will launch on June 16 at selected retailers such as hanon.

size? Exclusive Nike Air Max 1 “Safari”

by Henrik Buzzi

The year’s 1987, and architect-turned-footwear designer Tinker Hatfield has just created one of the most iconic shoes of all time. But if you’re going to score one home run in a year, you might as well try and get another, right? Cue the Air Safari, a lightweight running shoe that kept the nitrogen fuelled technology sealed inside the midsole, but applied another head-turning design trait to the exterior. The Air Safari itself was a bit of a blip in the radar of the brands activities at the time; Tinker and the other heads behind project put their blinkers on and were going against the grain, not listening to tried and tested advice from the suits at the company, and really trying to do something different.

The speckled pattern itself drew inspiration from a luxury sofa store Tinker found himself in one time (and ended up getting kicked out of!). He loved the idea of using luxury materials on products, but not the oversized price tag that came along with them. The varying sized specks are representative of those found on premium Ostrich skin, stylised to look a little more like an animal print of sorts. Following on from last weeks Air Max 95, size? Exclusive Air Max 1 is more subdued in its approach to color, with orange hits featured on the mesh collar and toebox. The Safari print is featured tonally around the mudguard surround and in contrasting greys on the mid-panel. Finishing up the details, Nike Air branding is stitched into the heel in the vibrant contrasting orange once again. The size? Exclusive Nike Air Max 1 will be available in all size? stores June 15.

Adidas POD-S3.1

by Henrik Buzzi

This new silhouette from the three stripes comes with a knitted mesh all throughout the upper in black with welded three stripes branding on the side panels and hits of volt/lime green on the midsole. Pops of blue on the tongue and heel tab and a Boost injected heel complete the look. Releasing June 13 at selected retailers such as Sneaker Politics.

Nike React Element 87

by Henrik Buzzi

Debuted on the Paris runway, the Nike React Element 87 has a futuristic, technical vibe that belies its origins. A slab of foam and a drill.

These two simple articles were the starting points for the silhouette, developed by Nike Sportswear’s special projects team and spurred by ideas related to maximizing cushioning for everyday use. What exactly does that mean? Essentially enhancing underfoot comfort for the variety of discrete movements that people do during daily life (think: standing, shifting, walking and occasionally sprinting). Equipped with a series of pressure maps and a drill, designers entered full discovery mode. They got the foam. They drilled holes. They found, through trial and error, which depths and densities accomplished comfort goals. Then, they pivoted.

The densities and pressure maps were figured through what is known as a tile (essentially the graphic part of an equation) to create a patterned midsole delineating where the drill experiments had realized those different densities but now perfectly scaled to every shoe size. In this action, the design of the Nike React Element 87 is similar to that of the Nike Epic React. In fact, the pattern on the Nike Epic React — tighter and stiffer — relays the running shoe’s performance capacities while on the Nike React Element 87 — looser and wider — it visualizes the casual silhouette’s soft bounce. It’s there that a rudimentary approach yields sophisticated results.

Savvy contemporary refinement to an old design device is also evident in the upper of the React Element 87. While its 100-percent TPE yarn textile upper exudes a very of-the-minute translucence, the treatment of the eye stay and the employment of a heel clip nod to iconic silhouettes of the past. This is consistent with Nike's overarching design theory: The problem a product needs to solve will always create its form. In many cases, this is balanced with a bit of familiarity so people can still connect with some of the simple elements from earlier Nike designs.

The antecedent of the React Element 87 is the Nike Internationalist, not only in its original 1981 configurations but also in later make-ups (check the heel clip). With the reference, however veiled, the special projects team hints at its program: scouring NIKE, Inc.’s past, present and future to rework, reinterpret and, ultimately, reconceive expectations about the possibility of lifestyle footwear. With the Nike React Element 87, that mission was realized by drilling foam and applying a computational design filter. The results presented a new articulation of Nike’s React technology while an out-the-box interpretation of a friendly runner from the past yielded an avant garde new upper. It’s proof that the new requires mastery of the old, command of the cutting-edge and a healthy dose of old-fashioned ingenuity. Releasing at selected stores worldwide on June 21 and in the US on June 13.

Adidas SolarBoost

by Henrik Buzzi

These versatile running shoes are designed for comfort that goes the distance. They have an upper that hugs your foot in compressive support, and a flexible outsole that adapts to your unique foot strike. Runner type Neutral shoes for the long distance runner Energy return Boost is our most responsive cushioning ever: The more energy you give, the more you get Precision support Tailored Fibre Placement offers stitched-in reinforcement for targeted support at the midfoot Natural movement Fitcounter moulded heel counter provides a natural fit that allows optimal movement of the Achilles Heel-to-toe stability Solar Propulsion Rail helps guide and propel the foot; Torsion System between the heel and forefoot for a stable ride. Available now at selected retailers such as Sneaker Politics.