adidas Consortium ZX10000 C

by Henrik Buzzi


Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship.

While this latest release diverges from the usual adidas Consortium way of working, in that it was created in-house by adidas, the final outcome was only made possible – and elevated to such great heights – due to the input of former adidas Director of Footwear Creation, Jacques Chassaing. Jacques was the designer responsible for one of the most iconic adidas lines of all time - the ZX running shoe series – which utilized an equally enduring technology also designed by Jacques, the adidas Torsion system. The sleek craftsmanship of the ZX range – which originally ran between 1984 and 1989 and was later in 1991 replaced by the equally as iconic Equipment range – ZX embodied adidas’ commitment to high-performance functionality, with the Torsion system playing a key role. By using a TPU arch to bridge the heel and forefoot it allows the front and rear of the foot to operate and adapt to surfaces independently, offering high degrees of support and stability. The adidas Consortium ZX10000 C releases February 22 at selected retailers such as hanon.

The ZX 10000C is the long-awaited answer to many collectors question ‘what happened after ZX 9000?’ The ZX 10000 C retains the Torsion system that remains a proud part of adidas’ performance capabilities to this day, in a shoe that at first glance reads like a never before seen model from the original ZX archives that has only just been unearthed. Its aqua, orange and neutral coloring inspires nostalgia for a very specific era of performance footwear, utilized across a diverse blend of natural and technical fabrications that include mesh underlays, webbed Three Stripes, premium suede overlays and reinforced TPU on the ghilly and heel.


Nike Zoom Rookie Premium “Galaxy”

by Henrik Buzzi


The “Galaxy” concept created and delivered by Nike Sportswear in 2012 is returning soon. Using color themes and graphics inspired by outer space, Nike transformed the iconic Air Foamposite One and the modernized Zoom Rookie silhouette with the attractive print, adding glow-in-the-dark details and the hang-tag that enhanced the space travel aesthetic. The recently unearthed Zoom Rookie LWP appears to be returning in the original Galaxy form, complete with the same hang-tag and glowing soles. Releasing February 25 at selected retailers such as Sneaker Politics.


Social Status x Air Jordan VI NRG

by Henrik Buzzi


James Whitner, founder of Social Status, has partnered with Jordan Brand to release a distinct shoe that speaks to the similarities between Social Status and Michael Jordan; two figures in their industries. Striving to be one’s best self championed the materials Social Status chose for the Air Jordan VI NRG. Through Social Status’ belief in supporting the community, this iteration of the popularized silhouette can continue the tradition of owning the game and now stands as the catalyst for dialogue. Releasing today at Social Status.


AFEW x Hummel Marathona "Stay Foolish"

by Henrik Buzzi


“The floor is lava” is one of the most famous examples for the imagination of a child. A game that everyone can imagine, and a game as silly as it sounds. But if you are able to “see” the lava as an adult, you never lost sight of your inner child. The goal of the “Stay Foolish” project is to thematize exactly this topic. Stay foolish and remind yourself to stay foolish.

A branch become a sword, wooden bricks become an animal and the floor turns to lava – the imagination of a child is infinite. Even more, it is funny, sometimes unrealistic but mostly foolish. But the best stories and moments started with a crazy or foolish idea. That's why we should never lost sight of our inner child. The "Stay Foolish" project is exactly pointing this out.

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The design refers to the carefree years as a child. Therefore, the sneaker has toy block lace locks and the insole is showing a bucket list. The logos of HUMMEL and AFEW on the Sneaker have a different font than usual. Both are looking like handwritten by a child. In addition, there are hand prints embossed on the heelcap. The Marathona is made of leather and suede. Releasing at AFEW on February 23. Sign up for the online raffle HERE. 


Eddie Huang for Adidas UltraBOOST “Chinese New Year”

by Henrik Buzzi


Celebrity chef and gonzo food and travel journalist Eddie Huang is famed for his love of flashy streetwear and '80s hip hop. His Chinese New Year edition of the UltraBOOST comes with a lucky all-red adidas Primeknit upper that's supportive and flexible. The shoes are cushioned with Boost for an energized feel. Releasing today at selected retailers such as Sneaker Politics.


OVERKILL x adidas Consortium ZX 10.000 C “I CAN IF I WANT”

by Henrik Buzzi


We saw the vibrant 90s in reunited Berlin with all its different facets such as graffiti, hedonistic underground techno clubs and enough space for those who want to give free rein to their creativity. In this era, OVERKILL was born and our DNA was defined. Moreover, a very special chapter in sneaker history has been opened: the iconic four-digit ZX series by adidas hit the market and delighted many people with its diversity in models and colors. Our love for it is still running at full steam today and there is probably no sneaker store which stands for this series of models in a more authentic way! OVERKILL is very pleased to announce that for the 30th anniversary of the 1.000 series, the series will finally be completed by the newly introduced ZX 10.000 C.

The new model, which unmistakably carries the ZX-DNA, results from teamwork by creative adidas designers and it optically blends in perfectly with the ZX history. In addition, Jacques Chassaing, who was decisively involved in the development of the ZX series in the 1980s, contributed valuable tips and ideas with his in-depth knowledge. The upper of the ZX is combined with a Cushion sole which was also used for the Equipment series. This creates a connection between two different concepts that shaped adidas in the 1990s. For the market launch of this new silhouette, OVERKILL has been honored to design its own ZX 10.000 C in collaboration with adidas Consortium.

The inspiration for our version came from the 4-digit ZX models. Their legendary colourways have always been among our favorites. To express our passion for these models, we’ve selected the most iconic of these colorways and incorporated them into the design of the ZX 10.000 C – a “best of”, so to speak. The challenge was to place this multitude of strong colours on the model. But we wouldn’t be OVERKILL if we hadn’t found a way! The model name is based on the adidas Torsion slogan from the original campaign in 1989 but with a twist: “I WANT , I CAN!” has evolved to: “I CAN IF I WANT” in a tongue in cheek nod to what really makes this pack extra special.

The OVERKILL x adidas Consortium ZX 10.000 C “I CAN IF I WANT” consists of the regular pair, plus another single shoe in a completely different colourway*, which complements the homage to the 1000 ZX series. All three shoes together will come in one oversized box, held in the design of the original 90s ZX boxes. For the first time we are offering the consumer a choice in how they want to wear the shoe, from the true homage ZX 1000 – ZX 9000 oddity pair – or the ZX 5000 – 9000 “hydra” pair. What you do with the third shoe is up to you! Wear the true homage, choose to display the shoe or try and purchase or swap the other foot from another ZX lover so you can wear the blue one as a pair too! Releasing at OVERKILL on February 9.


Nike Air Max 98

by Henrik Buzzi


The Air Max 98 turned heads the moment it hit the streets in 1998 for its multi-leveled wave aesthetic and full-length visible Air unit. Nike pays tribute to the year it was released, an outlined "98" graphic is stitched on the leather overlay. The standout silhouette's latest colorway arrives in black with red, yellow and blue accents. Available now at selected retailers such as hanon.  


Air Jordan VI "Infrared"

by Henrik Buzzi


Kith presents an editorial for the Nike Air Jordan VI Infrared Collection. With a storied legacy, the Air Jordan VI Infrared has cemented itself as one of the most iconic sneakers of all time. Dating back to Michael Jordan wearing them to win his first NBA Championship in 1991, this model has stood the test of time with a lifestyle crossover. This 2019 Retro comes complete with all of the OG details, including embroidered Nike Air logos on the heels and reflective 3M underlays.

Releasing with the Jordan VI is a capsule collection of apparel that fuses retro styling with modern technology. Styles include a retro nylon windbreaker and basketball short, fleece hoodies, and a waterproof Gore-Tex rain jacket. Kith launches the Air Jordan VI Infrared and accompanying collection with a worldwide exclusive launch today.


BEAUTY & YOUTH x New Balance X-90

by Henrik Buzzi


BEAUTY & YOUTH has teamed up with New Balance on the X-90. The upper is designed with inspiration from 990 V 2, 991, 992, 993 from "99 X series" such as classic small N logo, left and right asymmetrical color strap structure. The sole unit is a new mid sole with a sense of volume and impact with excellent cushioning and stability. It blends the unique design line of 990 V 3 midsole, 991 ABZORB, and 992 three-dimensional feeling. Releasing February 1 at BEAUTY & YOUTH.


Here are the Final Designs of the Nike: On Air Winners

by Henrik Buzzi


In 2018, The Nike: On Air contest brought thousands of participants to workshops in New York City, London, Paris, Seoul, Shanghai and Tokyo, where locals dreamed up shoe designs inspired by their communities. In May, 18 finalists were narrowed down to six winners (one from each city) who were invited to work alongside Nike designers and developers to bring their designs to life. The winners’ final shoes were revealed today.

"There are attributes in the shoes this year that I would have never even considered, like introducing tools to encourage consumer modularity or pushing the boundaries of material usage," says Dylan Raasch, Senior Creative Director of Nike Air Max. "These concepts prove that there are always new ways to approach design.”Release of the Nike: On Air winning designs begins in April.

Nike Air Max 98 La Mezcla, by Gabrielle Serrano

Nike Air Max 97 London Summer of Love, by Jasmine Lasode

Nike Air Max 97 Neon Seoul, by Gwang Shin

Nike Air VaporMax Plus Paris Works in Progress, by Lou Matheron

Nike Air Max 1 Tokyo Maze, by Yuta Takuman

Nike Air Max 97 SH Kaleidoscope, by Cash Ru


Nike Blazer Mid '77 VNTG

by Henrik Buzzi


Named after Portland’s basketball team when it joined the league, the Blazer became an instant classic on and off the court when it debuted in 1972. The iconic silhouette arrives in a white leather upper and green Nike swoosh, while the vintage finish on the midsole provides an old-school look. Releasing 19.01 at selected retailers such as Sneaker Politics.


Nike Air Max2 Light

by Henrik Buzzi


Just like throughout 2018, Nike have started 2019 in similar fashion by re-releasing retro models for the first time. Consumers saw the Air Max 98 ‘Gundam’, Air Max Deluxe silhouette and Air Jordan III ‘Mocha’ return for the first time respectively. The Nike Air Max2 Light originally released in 1994 as an updated look from its predecessor of the Nike Air Max2 offering a “lighter” version. This span across between the materials to the overall cut of the silhouette but keeping the aggressive design on the upper.

Like its predecessor, the Air Max2 Light offered a technical four-chambered Air Max unit which featured two different pressure systems (25 PSI and 5 PSI). The combination between the two pressure systems optimised firm cushioning on the heel as well as giving a softer bounce. In addition, the Air Max2 Light presented a toned down element as opposed to the Air Max2 with the cut of the model being shorter as well as the midsole however, it still kept the vigorous aesthetic through the overlays on the upper. Almost 25 years later it returns in a University Gold colorway. Combined with mesh, nubuck and leather on the upper. A Flash Crimson Swoosh and Racer Blue hits on the tongue and outsole complete the classic silhouette. Coming soon at selected retailers such as Footpatrol.


adidas Nite Jogger

by Henrik Buzzi


For 2019 adidas present the Nite Jogger, inspired by its 70’s runner namesake this latest iteration revitalizes the originals credentials with a contemporary overhaul harnessing adidas’s revolutionary boost sole tech and a healthy dose of reflective detailing.

Inspired by the 1976 Nite Jogger, a shoe developed for jogging in low light. This latest entry in the canon builds upon the iconic detailing of the original using the orange highlights as a base to craft a 2019 ready style. The upper features a construction composed of mesh, nylon ripstop and suede overlays, allowing for a lightweight build and a razor-sharp shape. Further nods to the period arrive via an old school visible foam padded tongue and the distinctive orange highlights on the heel and toe that feature a bold 3M reflective finish. 

Emulating the originals aim of offering improved comfort by way of a “thicker & softer” sole unit, an updated Boost midsole is deployed down below offering superior responsive cushioning with an OrthoLite® sock liner just above for further comfort. Final flourishes of details include reflective fleck laces, and a custom Nite Jogger tongue label. Releasing January 12 at selected retailers such as hanon. 


Air Jordan 19 “Flint”

by Henrik Buzzi


For the first Retro of the year Jordan brings back an early 2000's classic in the Jordan 19 for 2019. This model will feature the original white, flint grey and chrome color-way, the color scheme the 19 debuted back in 2004. The upper consists of white leather, patent leather and the signature flint colored mesh overlay covering the lacing system. The unique insoles say "Melo" in script as a tribute to the Jordan athlete Carmelo Anthony who wore them as a member of the Nuggets in the '04 NBA season. To finish it off the iconic Jumpman logo is given a chrome finish and is placed stoutly on the midsole and heel. Coming soon to selected retailers such as Feature.


Realtree x Nike Air Force 1 '07

by Henrik Buzzi


Nike kick off 2019 by following up on the strong recent outings of the iconic Air Force 1. Enlisting camouflage guru's Realtree, whom Nike first teamed up with in 2011 for an exclusive ID option and SB shoe.

Realtree are no strangers to working their cutting edge patterns across streetwear staples, Supreme opted to apply their signature camo across a range of pullover anoraks with their use of the 'blaze' camo (as seen on the Air Force 1 here) being a highlight of the drop.  Each canvas upper of the Air Force 1 is decked out in an official realtree pattern featuring styles such as Winter Snow, Blaze & AP camouflage. Details include a rounded lace with embroidered eyelets while subtle branding arrives via a Realtree logo on each footbed. Releasing January 4 at selected retailers such as Hanon.


Nike Chinese New Year collection

by Henrik Buzzi


To commemorate the Year of the Pig, the last animal sign representing 2019 on the Chinese Zodiac, Nike is releasing a limited-edition Chinese New Year collection that unifies patterns symbolic of all 12 signs onto classic Nike, Jordan Brand and Converse silhouettes, joining them together in a form of traditional Chinese patchwork called Bai Jia Yi.

Two styles of graphics are used to represent this throughout the collection: The first is a traditional geometric quilt pattern that is influenced by all 12 Chinese Zodiac symbols; the second is a mosaic pattern of the 12 symbols.


Top 20 sneakers of 2018

by Henrik Buzzi


As we approach the end of 2018, we round up the year by ranking our 20 favorite sneaker releases of 2018. This task has been difficult, as this year has seen a lot of great releases. Here are our favorites from 2018 ranked in random order.


Slam Jam x adidas Consortium

by Henrik Buzzi


adidas Consortium and Slam Jam joined forces  on  two  exclusive  new  footwear  styles.  The collaborative duo picked two  styles  from  two  different  ends  of  the  adidas  spectrum  – one  draws from  adidas’  rich  heritage,  while the  other  from  the  cutting-edge  of  the  sportswear  brand’s  developments.

First  up  is  a  new  take  on  the  ever-iconic  80s  Superstar, a masterclass  in  minimalism,  which comes offset  by  distinctive  detailing.  The  instantly-recognizable  shelltoe  of  the  Superstar  is  here  presented  in  smooth  leather,  while  the  heel  panel  is  blacked  out.  This  refined  approach  is  offered  with a  subtle  counterpoint  by  the  introduction  of  asymmetrical,  zig-zagging  stitches  on  the  shoe’s  lateral.

The  second  style  sees  a  similar  aesthetic  approach  to  a  very  different  type  of  shoe.  The  P.O.D.  S3.1  is  a  contemporary  running-inspired  style  that  offers  an  evolved  take  on  90s  style  cushioning.  BOOST  technology  is  utilized  on  the  heel  where  it  matters  most  and  a  ‘Point  of  Deflection’  bridge  offers  the  perfect  midpoint  between  stability  and  flexibility  for  a  lifestyle  shoe.  The collaborative  version  is  presented  in  an  understated  colorway  of  whites  and  creams,  rendered  across  uppers  that  move  between  snug  neoprene  and  soft  leather.  Contrast  materials  and  colors  on  the  heel  tab,  lacing  and  exposed  tongue  add  the  perfect  amount  of  subtle  finesse  to  a  shoe  designed  to  endure. The adidas Consortium x Slam Jam collaboration will be available as of November 10 at Slam Jam.


Afew x BEAMS x Asics Tiger Gel Lyte III "Orange Koi"

by Henrik Buzzi


The Afew x BEAMS x Asics Tiger Gel-Lyte III “Orange Koi” is finally here! Three years after their first collaboration with Asics Tiger. The "Orange Koi“ central theme is the German-Japanese friendship, visible in the details of the shoes. The left patch on the heel shows a world map and the patch on the right shoe shows the word „Friendship“ in Japanese letters. In addition to this, the names of the partners are embossed on each side of the shoe. With an astonishing attention to detail, the sole has been designed with the „Orange Koi“ Camo. Otherwise, you can find a transparent part of the sole where you can see the Koi. With the Instore Release, we will have a Special Packaging, which includes a limited Wooden Special Box, an "Orange Koi Bandana", Inscent Sticks and a History Booklet. Additional laces complete the set. Releasing 10. November at Afew.

Find out about the whole story of the Koi. Started from the 1-of-1 handmade Asics Gel-Lyte III “Koi” to the latest collaboration with BEAMS. Do you ever wonder why we collaborate with Asics Tiger and not with another brand? Check this episode and learn everything about the story of the Koi and you will possibly get a glimpse of the “Orange Koi”.


24 Kilates x Mizuno Wave Rider 1 “King Kobra”

by Henrik Buzzi


Following the Kazoku program, 24 Kilates teams up with Mizuno honoring the exotic reptile King Cobra (Ophiophagus hannah), paying respect to one of the most tough and fascinating animals on earth, well known on their second motherland, Thailand.

This collaboration re-works the Wave Rider 1 silhouette, an open mesh base is topped with faux snakeskin highlighting the design lines, mixed with premium suede parts and reflective details. Combining classic athletic colors as navy, red and gold leaded by the reptile natural range of tones. Keeping a classic white sole, a tribute to the running silhouette of the mid 90’s. The 24 Kilates x Mizuno Wave Rider 1 “King Kobra” releases October 27 at 24 Kilates.